When Andres Roncancio and Tim Kelliher came across a new product at a trade show five years ago, they knew they found something special. The product was a new innovation in heat transfers that would completely change the standard of garment embellishment.
After some further research, testing and the addition of some new cutting-edge technology, Performance Flex was officially born.
So what exactly is Performance Flex? Performance Flex is the result of new, heat transferring technology focused in printing complex and complicated designs on apparel, while also ensuring high levels of mobility and durability. Quite simply, Performance Flex is a completely elevated form of embellishment guaranteed to decorate even the most difficult of fabrics and materials.
Apart from its ability to withstand wear and tear, Performance Flex also provides an ability to transfer complex details in design, previously difficult with standard embroidery or screen printing. According to Roncancio, fine details in embroidered designs are ultimately reliant upon the size of the thread and needle being used to create the image.
However, Performance Flex utilizes printing technology to create images and designs, therefore making fine details simple and easy to access and refine.
With a growing trend of sports apparel moving towards lighter fabrics such as dry-fit and 100% polyester, transferring images and designs on these thin fabrics has become increasingly difficult. Bold, colorful, and durable designs can often be a challenge to decorate onto these lighter fabrics without burning the material itself.
However, Performance Flex creates a seamless heat transfer that can apply the most complex designs into some of the most challenging fabrics.
Roncancio explains that Performance Flex’s ability to decorate these thinner fabrics without the bulk of standard embroidery produces an overall lighter and more mobile design.
The Performance Flex family of products offers several different finished embellishment styles such as Ultra Tech, Ultra Chrome, Reflective, Embossed, Higher Density, and Matte Finish. These specific styles of heat transferring design assure a high level of personalized detail to the finished printed images.
Perhaps the most impressive feature of Performance Flex is its finished products and apparel. The bold, colorful, and complicated designs produced by this innovative technology simply makes designing athletic wear more fun.